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Resume

Professional Summary

Strategic marketing leader with 10+ years of experience building and scaling brand, demand generation, and marketing operations functions. 

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Proven success leading cross-functional teams, deploying full-funnel marketing technology ecosystems, and implementing attribution frameworks that tie marketing investment directly to revenue performance. Experienced in guiding organizational brand transformations, customer lifecycle strategy, and executive-level reporting in both growth-stage and established organizations.

Professional Experience

2023 - Present

Marketing Manager - Operations and Content Lead
Magnetic Products, Inc

  • Spearheaded the organization’s first comprehensive brand transformation in over four decades, strengthening market positioning, supporting premium product differentiation, and aligning brand strategy with long-term revenue growth objectives.

  • Reengineered the tradeshow and field marketing strategy by leveraging revenue attribution data and segmentation modeling to optimize event investment, improve lead quality, and increase marketing-sourced pipeline efficiency.

  • Designed and deployed an enterprise-wide marketing technology ecosystem, establishing cross-channel attribution, lifecycle automation, data governance, and executive-level performance reporting infrastructure.

  • Directed full website transformation and platform migration, internalizing web operations while building scalable content architecture, modern SEO strategy (including AI and voice optimization), enhanced UX/UI standards, and integrated CRM-connected digital engagement systems.

  • Led company-wide customer journey strategy development and implementation, aligning marketing, sales, and operations through standardized intake governance, segmentation frameworks, automation architecture, and KPI dashboards to improve visibility, accountability, and lifecycle performance.

  • Increased operational efficiency by integrating CRM, automation, and reporting systems, reducing manual execution costs, accelerating campaign velocity, and improving marketing return on investment.

  • Developed and deployed a white-glove customer service model for the flagship product portfolio, aligning marketing, sales, and operations around proactive engagement protocols, service governance, and lifecycle performance metrics.

  • Provide strategic marketing leadership across a hybrid organizational model, aligning corporate initiatives with a distributed sales team and North American channel partners to ensure cohesive go-to-market execution and customer experience consistency.

  • Report directly to executive leadership and board stakeholders on marketing investment performance, revenue contribution, pipeline health, and growth strategy.

2018 - 2023

Director of Marketing and Communications
Michigan Bioscience Industry Association (MichBio

  • Provided strategic leadership across a highly distributed stakeholder environment, collaborating with remote board members, association members, service providers, and internal teams to align messaging, digital engagement, and revenue-driving initiatives.

  • Directed editorial strategy and production for BioMatters magazine, strengthening industry positioning and accelerating publication timelines through structured content governance and creative oversight.

  • Revitalized the organization’s event portfolio - spanning in-person and virtual programs - integrating marketing automation and performance analytics to reverse an eight-year revenue decline.

  • Led concurrent website and CRM transformation initiatives, establishing scalable digital infrastructure, SEO strategy, and workflow governance to modernize the association’s marketing ecosystem.

  • Oversaw statewide brand and communications strategy for a 40,000+ contact association, aligning advocacy, membership growth, and executive priorities across a predominantly remote stakeholder base.

  • Implemented segmented membership lifecycle strategy, leveraging automation and value-based messaging to strengthen recruitment, engagement, and retention.

  • Owned digital demand and performance strategy, managing funnel architecture, paid media investment, attribution modeling, and executive-level reporting.

  • Established integrated channel governance across web, email, social, and media relations, ensuring consistent brand execution and measurable outcomes.

2014 - 2018

Marketing Manager - Brand, Creative, and Communications
Mott Community College

  • Directed enterprise marketing and brand strategy, aligning cross-channel campaigns, enrollment marketing, internal communications, and multi-year external initiatives under a unified institutional vision.

  • Executive creative lead for an award-winning Brand Anthem video series, elevating institutional positioning and earning two AAF Awards (Gold and Silver) and a Telly Award (Bronze).

  • Led the institution’s first comprehensive rebrand in over 25 years, overseeing launch strategy and sustained multi-year market activation to reposition the college competitively.

  • Served as strategic liaison across Academic Affairs, Student Services, IT, Strategic Planning, and executive leadership, aligning brand and student experience across remote campuses, distributed teams, and external contractors within a largely decentralized operating model. 

  • Selected national conference presenter for CASE, delivering thought leadership on brand strategy implementation as a driver of operational and cultural change.

Contract Experience

2025 - Present

Marketing Copywriter
build/create studios

2020 - 2022

Brand Specialist
Brilliant Touch Design

2013 - 2020

Owner/Photographer
Photos By Brown

2017 - 2019

Brand Manager
Pure North Golf Cars

2012 - 2015

Marketing Copywriter
Credit Union Association of New Mexico

Education

2010 - 2012

Master of Arts in Written Communication
Eastern Michigan University

2004 - 2008

Bachelor of Arts in Humanities
Lawrence Technological University

2004 - 2008

Bachelor of Science in Business Administration
Lawrence Technological University

Core Skills & Expertise

Strategic Leadership and Revenue Operations

  • Cross-Functional Leadership and Sales Enablement

  • Executive and Board Communication and Reporting

  • Go-To-Market Strategy and Deployment

  • Brand Stewardship and Positioning

  • Strategic Planning and Forecasting

  • Budgeting and Financial Management

AI and Technological Skills

  • Strategic AI Integration and Literacy

  • Marketing Automation Strategy and Deployment

  • System Design and Workflow Automation

  • MarTech Stack Management

  • Web Design and Development - UI/UX

Data and Performance Analysis

  • Marketing Analytics and Attribution Modeling

  • Data Storytelling and Visualization

  • KPI Analysis and Optimization

  • Customer Insight and Research

Content Marketing and Creative Strategy

  • Product Positioning and Messaging Strategy

  • Content Creation and Curation - Writing and Design

  • SEO/AIO/GEO Content Optimization

  • Multi-Media Content Production

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