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Portfolio
Collection of marketing projects completed by Alisha Brown.
Product Launch - Intell-I-Mag
Product launch strategy and collateral for a flagship magnetic separation line of products. Development of sales enablement materials, organic and paid digital marketing, customer support documents, phone and email message templates, buyer personas, press releases, and web updates.
Marketing Manual & Style Guide - MPI
As the first professional marketing team in company history, the first hurdle was to build understanding and buyin around the purpose of marketing. Within the first 90 days, I developed the marketing manual and style guide, presented to the company and the board of directors, and got approval from executive leadership.
Next steps were a comprehensive brand audit, website rebuild, and CRM transition.
Next steps were a comprehensive brand audit, website rebuild, and CRM transition.
Inbound Marketing Channel Configuration - MPI
Complete redesign of inbound marketing RFQ forms - into a new platform - with configuration of CRM and Analytics integrations, approval workflows, process automations, customer journey setup, internal training documentation, and reporting dashboards.
BioMatters Magazine - MichBio
Oversaw the development of 8 issues of BioMatters Magazine including article curation, interviewing and writing, creative direction, project management, printing and mailing, and publication.
Policy Priorities - MichBio
Development of State-level life sciences industry policy priorities to present to legislative staff and association membership.
Rebrand - Mott Community College
Selected assets from the full rebrand of the College including recruitment and external campaign development, program level assets, branded signage, and direct mail. Associated brand anthem video was awarded multiple Telly Awards.
Brand Development - Mott Community College Culinary Arts Institute
Original development of brand - logo, narrative, and presentation - for a newly established institute. It needed to pay homage to the main college brand, while still having its own identity. The Institute had a coffee shop, brunch eatery, and full service dinner restaurant one the premises that shared the branding, adding to the complexity of the design challenge.
Campus Branding and Wayfinding - Mott Community College
Branding of campus spaces and placement of ADA compliant directional signage throughout campus. Original sign concept development with vendor and installation oversight.
Brand Development - Pure North Golf Cars
Original brand development for a Michigan "Up North" recreational vehicle store including logo development, brand concepts and narratives, and supporting collateral.
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